One to Watch: ivi TV Brings TV to PC

Here’s a fresh, not-yet-covered startup we found out about recently: ivi TV. From what we understand, Seattle-based ivi, founded in 2007, is building a video player that will stream encrypted P2P broadcast TV signals to PCs. The company wants to sign up traditional broadcasters, but will also include channels from independent content producers. This sounds quite a bit like RayV (our profile); it also has elements in common with the linear TidalTV as well as HD live-streaming efforts from startups like Kulabyte and Conviva.

The self-funded ivi already has an active blog and Twitter account, though it has only a sign-up form on its sparse web site. We’re told it plans to launch this summer.

Disclosure: We heard about ivi because they were in touch with our ad sales team, but as you know our policy is to always write about any under-the-radar video startups we can find.