The design of Apple’s (s aapl) App Store has been receiving a fair bit of criticism from both developer and customers alike. I’m not here to rehash all of that, but rather, to point out the results of a pricing experiment that App Cubby founder, David Barnard performed.
To give a quick backgrounder, a few weeks back David decided to run all of his apps for 99 cents and let users donate what they thought the apps were worth after using them for some time. Well he’s crunched the numbers, and has now posted his thoughts on the experiment.
It’s a great read, and I definitely suggest you check it out in its entirety, but here’s the quick look. Essentially, Barnard has come to the realization that for the most part, the well thought-out and well-developed applications tend to be somewhat niche in nature. These apps are a gamble in the current iteration of the App Store, and represent the developer’s love for his craft, more than a realistic expectation of getting rich from the sales.
While the realities of the experiment may be a bit sobering (not just to David), App Cubby will forge ahead. David has decided to continue to support his well-crafted ‘Cubby apps, release near-term updates as well (as Lite versions for free evaluation), and price all three (Trip, Gas, and Health Cubbys) at $9.99. These steps may seem drastic, but he’s identified his audience and doesn’t care to scrimp on his design goals. A read of his post to see what the road map for App Cubby looks like are surely in order whether you’re a developer of potential customer of App Cubby’s.
David’s next steps seem bold, but clearly he has his customers in mind, as he’s considered the transition from Lite to Paid, with regards to bridging the user data. As I said when I profiled App Cubby a few months back, the prices may seem steep, relative to the rest of the App Store, but David knows the audience he’s targeting, and believes in his product. I think that’s a great stance from a solid developer.
The other side of this coin represents those developers who aren’t willing to duke it out, and turn out the kinds of apps they are truly passionate about. Many a great idea, as David relates in his post, may go unrealized in place of apps that produce a quick laugh but no utility. I’m not sure I fully believe this stance, as there are a lot of young, hungry, talented developers out there who will likely try their hand at the App Store. Their early attempts may be used as the trial from afar by more experienced and proven developers, or just maybe they’ll nail it themselves. Either way, I do agree that the current state of the App Store definitely has its flaws which will make it a longer, more difficult process for the great iPhone and iPod touch apps to shine. But until that changes, I wish David and other great developers like him, good luck as they forge ever forward in their battle to develop and sell quality applications.