Print Round-Up: NME Goes Free; Northcliffe Local Shuts; Northcliffe ABCe Stats; News International


imageNME: Rock weekly NME is to give away a digital edition of the magazine via online mag store John Menzies Digital to boost readership amid dwindling print sales. The version of the mag will be available for three months, aimed at targeting the 15-24-year-olds not used to buying magazines of any kind. has never had any trouble attracting a massive audience in the UK and the US but its print circulation has dropped to an average of 56,000 in first six months of 2008, compared to 64,000 in the previous six months.

Northcliffe Media: The Weston & Worle News in Somerset, published by DMGT’s regional division Northcliffe Media, is to shut this week leaving seven staff without jobs. The 10 remaining editorial and commercial staff are to be moved from Northcliffe’s Clevedon centre to its Bristol centre, it is proposed. The paper has an average weekly circulation of 38,289. Dawna Stickler, MD of parent company Bristol News & Media said: “It is a very sad day when newspapers close and we have looked very hard at alternative measures to try and prevent this decision.” From HTFP.

Northcliffe ABCe: DMGT’s local and regional publisher Northcliffe Media grew its monthly unique users to 4.3 million for January across it network of 233 sites, a 39 percent year on year increase according to ABCe. Some 7.6 million total visits were made and 58 million page views received across the group. From Media Week.

News International: News Corp.’s UK newspaper division is working on a behavioural targeting ad network which would share data with other News Corp (NYSE: NWS) properties such as MySpace and those published by BSkyB (NYSE: BSY) and Fox. Advertisers would be able to target readers across any number of sites owned and controlled by Rupert Murdoch’s company. From NMA.

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