In keeping with new owner Rupert Murdoch’s focus on key Asian markets, WSJ.com launched its India edition this morning at India.wsj.com. India and China are the only two markets now with a dedicated section on the WSJ site. Readers accessing WSJ.com from India are automatically redirected to the India section, where they have an option to choose their edition.
On Jan.9, after deferring the decision for months, the Indian government approved an investment of about half-a-million dollars by Dow Jones (NSDQ: NWS) to set up a wholly owned subsidiary that will publish a “facsimile edition” in India of the WSJ’s print edition. A facsimile edition is the exact replica of a newspaper published abroad; it cannot carry local content or ads. The company had sought the government’s nod in August 2008. More on ContentSutra.
Updated: Robert adds: The WSJ overhauled its European and Asian web sites and relaunched them today to bring them in line aesthetically with the U.S. site, which was redesigned in September. More details here.