Watching The Grammys: No Live Streaming But Lots Of Twittering, Gossip And Promos


imageWatching the 51st Annual Grammy Awards and anyone who’s watching it too will understand why I’m not paying full attention. Disappointing because with all our focus on music lately, I was looking forward to this one …

Not online: The signature event is meant to bring people to CBS (NYSE: CBS) so the show isn’t being streamed live. The award for the most nonsensical explanation goes to the official Twitter feed from TheGRAMMYS: “there is no official way to stream the GRAMMY Awards live online. We do not have a published schedule of performances.” (The pre-telecast ceremony was streamed live and is available on demand for the next month.) Seriously. In addition to Twitter, The Recording Academy has an official Facebook presence, an iPhone trivia app, blogs, video but so far no legit way to see the MusiCares Neil Diamond tribute from Friday night. features a music video challenge sponsored by Lincoln; users can vote for the Project Rising Stars winner. You can also vote for the My Grammy Moment finalists. No official way to vote for least favorite performance by someone people usually pay to listen to.

Speaking of Twitter: Real-time interaction definitely adds a different dimension to watching something live. Wonderwall’s Alex Blagg says it makes award shows relevant again. What it really does is transform the experience into a kind of warped communal event — warped, because so much of it is anonymous and people feel like they can say absolutely anything no matter how personal, but still community because it’s shared. I got to vent about the golden banana entry by Katy Perry (seriously awful) and was able to reassure myself that the muddy sound was not because my ears rebelled against the latest flight. I did try to restrain myself, hence no snarky comment on gum-chewing Adele. (Update: Time delays make this totally surreal; it’s like watching the wave go around a stadium in slo-mo.)

CBS Radio: Can’t remember last year’s efforts but this year CBS is making a serious push to CBS Radio and Users who follow the visual cue from the TV to can click on a format (rock, pop, R&B, rap, country, adult pop) and be directed to a CBS station where they can listen live now. The CBS unit now programs *AOL* Radio — leading to a promo for the “*AOL* Radio powered by CBS Radio” iPhone app — and starting Feb. 16, will power *Yahoo* LaunchCast, too. The latter will have 150-plus stations but user-customized “my stations” will disappear.

Gossip: In addition to myriad red carpet pix, the real-life police drama that kept Chris Brown and Rihanna away from the show tonight plus Usher’s last-minute departure for family reasons are giving gossip sites a workout likely to continue well into tomorrow. Gabe Rivera’s WeSmirch is the best way to keep track of the not-so-good, the pretty bad and the very ugly.


Doug Yoel

One thing very noticeably missing was announcement of the broader list of winners. Twitter is great and all, but it would have been great to see some acknowledgement during the telecast (ie. a ticker, announcements into commercial breaks, something – I mean they had 3.5 hours!)

But otherwise, it was a nice broadcast. Interesting how much of R&B and hip hop came out of UK this year. M.I.A. stole the show! Adele transcended her awkward sound & monitors for a very nice performance, too.

Congratulations Jack DeJohnette!!


I'm actually kind of surprised how much buzz there was over this year's Grammys considering the number of A-listers that did not show up. However, on the flip side, it's great because it gave the up-and-coming artists a chance to be seen.

Janice Fairway

The whole night was magical, and I can’t wait to hype it on EverHype ( They’re a great website that lets users hype what they love and hate and connect with other users who are interested in the same things – your readers would love them. I loved Jennifer Hudson’s acceptance speech and found myself crying when she thanked her family in heaven.


Twitter actually made the Grammy's a lot more fun to watch because I was able to get the pulse of thousands of people about different aspects of the award show.

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