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thePlatform Goes After Smaller Customers

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Comcast-owned (s CMCSK) thePlatform announced two new products today to target low and mid-tier customers looking for a video publishing solution.

thePlatform currently counts mega media companies such as BBC, CNBC and CBS College Sports as customers, but with its new mpsManage CDN and mpsManage Storage (the “mps” stands for Media Publishing System), thePlatform is looking to make its services more affordable to companies that deliver fewer than 500,000 video views per month.

For its new CDN offering, thePlatform has entered into a reselling arrangement with EdgeCast, and for its storage thePlatform is using a cloud and utility-based model. The company claims its new offerings, combined with its large scale, can save smaller video publishers money when it comes to delivery and storage. As part of today’s announcement thePlatform said The Chicago Sun Times is one of the initial customers for these new services. ThePlatform currently offers video publishing services for other print outlets such as USA Today and 50 Australian sites for News Corp.’s (s NWSA) News Digital Media, and it recently won the Associated Press away from Microsoft (s MSFT).

thePlatform’s move could have the biggest impact on smaller players that target mid-market customers, like Fliqz, which just raised $6 million last month.

But the whole video publishing space has been a hotbed of activity in recent months. Ooyala lost its client Honeyshed (which has since shut down) one week after a partnership between the two was announced. Digitalsmiths received strategic funding from Cisco (s CSCO) after announcing it has raised $12 million in November. And at the same time Brightcove whas announcing a new vendor alliance, it was also laying off 25 out of 172 employees.

One Response to “thePlatform Goes After Smaller Customers”

  1. Brightcove has been doing a brisk business with mid-market non-media customers since introducing tiered pricing last year. There is definitely growing demand for affordable online video platform solutions among mid-size organizations looking for professional quality and ease of use.

    Jeff Whatcott