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Weekend Video: ITV’s Grade On FA Cup: Some Red Cards Will Be Shown

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You can imagine how executive chairman Michel Grade fumed when someone failed to override ITV’s automated scheduling during Everton’s FA Cup victory over Liverpool this week. Still, though many viewers missed the winning – and only – goal, it does allow the wonderful self-referentialism of ITV (LSE: ITV) News repeating the clip, complete with accidentally-inserted ad. Grade had an ominous warning of sackings or terminated contracts to come (video here)…

One Response to “Weekend Video: ITV’s Grade On FA Cup: Some Red Cards Will Be Shown”

  1. Keith Geddes

    The times ad breaks have cut the end of a programme not yet fully finished proved to me the area operators of the ads had they obviously did over this. I thought it hillarious, especially after the hoo ha of a F1 Grand Prix incident being missed during an ad break.. when someone promised us it wouldnt happen. HOW could anyopne promise.. so theres an over ride. I saw Mr. Grades explanation on tv after the event, and thought.. maybe. Glorious example of how the world of tv football didnt like it.. F1 doesnt matter, didnt matter.. well, IT goes back to the BBC this year.. no more interruptions and we get something more for our licence fee. Thats how I see it. ITV will always be under the thumb of those that finance it.