Labels See Opportunity In Mobile Games

Music labels are beginning to see the benefits of licensing their music for mobile applications — specifically that it’s not by getting a lot of money from the developer or operator. The Christian Science Monitor has a piece focusing on Tap Tap Revenge, a music-based iPhone game that has been downloaded by more than 6 million unique users — it runs a weekly showcase where gamers can download free tracks and if they like it buy the song from iTunes. The result? More than 250,000 users downloaded Hot N Cold by Katy Perry, and 56,000 went on to buy the song from iTunes. Alternative rock group Anberlin sold thousands of a song, with people blogging and posting to YouTube about it:


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