@ EconMusic: Fred Croshal And The Virtual Record Label

imageCaught L.A. Girls by Jupiter Rising on The Hills, picked up Elliott Yamin’s best-selling CD or the latest Jackson Browne? Then you’ve experienced the work of a virtual record label partnering with the artist to market their music outside the traditional majors/indie model. In those cases, it’s Fred Croshal, the founder and CEO of Croshal Entertainment Group and the EconMusic spotlight Q&A. Croshal estimates he has been involved in selling more than 3 million albums over the past few years.

Croshal, who has 30 years in the business ranging from Sony (NYSE: SNE) Music, CBS (NYSE: CBS) Records and Madonna’s Maverick label, drew some of the strongest applause of the afternoon with his description of a business model that gives the artist more autonomy, more participation — and more of the proceeds from his or her work. Croshal and CEG provide the same mix of services an artist might get at a major label: sales, marketing, song placement, internet, publicity, budget management. Artists go to him with a finished CD: “They’ll come to me, ‘I have this disc, I need soup to nuts. What can you do for me?” What follows is “totally a partnership” that “breaks down those labels of ‘us and them.’ Yes, I’m going to give them my opinions, but at the end of the day, it


Comments have been disabled for this post