Blog Post

Hipster Parenting Site Babble Spins Off Nerve Media; Raises $2 Million

We missed this late last week: Nerve Media, the NYC-based parent of, has spun off its two-year-old Babble, a parenting community site aimed at urban hipsters, and has raised $2 million from Village Ventures to continue developing its site and grow its sales operations. The site competes with the likes of CBS/CNET’s hipster-ish mom site Urbanbaby, which has seen something of an exodus of users recently after a much-hated redesign by the parent. Other competitors include J&J-owned BabyCenter, iVillage and

According to Rufus Griscom, the founder of Nerve, interviewed in the NYT, the move was prompted by traffic growth at Babble, along with interest from investors, a rarity these days. Griscom has also given up his CEO position at Nerve with this, and is moving to head Babble full time. The hunt is on for a new head for Nerve, said Griscom. “Nerve is cash-flow positive and can grow without investment,