Hipster Parenting Site Babble Spins Off Nerve Media; Raises $2 Million


We missed this late last week: Nerve Media, the NYC-based parent of Nerve.com, has spun off its two-year-old Babble, a parenting community site aimed at urban hipsters, and has raised $2 million from Village Ventures to continue developing its site and grow its sales operations. The site competes with the likes of CBS/CNET’s hipster-ish mom site Urbanbaby, which has seen something of an exodus of users recently after a much-hated redesign by the parent. Other competitors include J&J-owned BabyCenter, iVillage and Parents.com.

According to Rufus Griscom, the founder of Nerve, interviewed in the NYT, the move was prompted by traffic growth at Babble, along with interest from investors, a rarity these days. Griscom has also given up his CEO position at Nerve with this, and is moving to head Babble full time. The hunt is on for a new head for Nerve, said Griscom. “Nerve is cash-flow positive and can grow without investment,

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