— Wallpaper*: Design and lifestyle magazine Wallpaper* is launching a commercially-supported online video channel featuring behind-the-scenes footage of its design shoots and stars such as Kanye West ruminating on style. The publisher is looking for people to contribute to the channel as well as a production company to look after the commissioning.
— LoveFilm: Online DVD rental service LoveFilm has launched a mobile site designed to attract ad revenue and news customers. The site, part of an eight-week promotional drive to raise awareness through mobile, features news, charts, behind-the-scenes footage from movie sets and more than 25,000 trailers. Lionsgate, Paramount Pictures and Vue Cinemas have signed up as advertisers and the company is exploring ways to bring transactional capabilities to the site to let customers sign up or renew contracts online. From NMA.
— Independent.co.uk: With the Six Nations rugby kicking off on Saturday, Independent.co.uk is looking to boost its traffic with a tailor-made page on news betting site Hubdub.com, in a continuation of an agreement the pair signed last year. Readers can bet “hubdub dollars” on a variety of Six Nations-related questions, such who will win, with the outcome decided by the Indie’s coverage of the tournament. Hubdub celebrated its first birthday last week and its first funding round in January.