Blog Post

Alloy Media Buys SI-Backed Online Sports Social Network

Alloy Media and Marketing, the NYC-based online youth-focused company, has acquired, a high school sports recruitment website also based in NYC. Takkle will become part of the Network, Alloy’s content and ad network, the companies said, though the site will remain separate for now.’s network includes its flagship, (which Alloy bought from iVillage,, and No financial details were released, though likely a stock and earnout deal.

Takkle, founded in 2006, had raised about $12 million in two rounds, and was backed by Time Inc’s Sports Illustrated, the New York City Investment Fund, WMG Investments, the investment arm of Wasserman Media Group, Greycroft Partners (our previous investors), IJ Smith Enterprises, and Jack Schneider, Managing Director at Allen & Co. The site/service allows high school athletes to create player and team profiles, share videos and photos, track and view statistics, and allows students to connect with team coaches and college sports recruiters. Not clear: if Takkle’s alliance with SI will continue: back when the deal happened in 2007, Takkle was supposed to feature SI articles on its site and also sponsor the Time Inc. magazine