Although it’s still one of the least popular forms of mobile entertainment mobile video is showing some respectable growth. Perhaps more interesting is the way people are accessing mobile video, and what they are watching. NBC — which has the largest mobile video audience in the US according to Nielsen — generated 1.8 million mobile video streams from its NBC.com site last fall, and 1.3 million of those were full episodes of shows like Heroes, The Office and Lipstick Jungle (although the shows were divided into several chapters) reports MediaWeek.
“Long-form is doing better for us than short form, and yes we’re surprised,” said Steve Andrade, general manager of NBC.com. “But we shouldn’t be surprised, since we had the same thought online, and that
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