— *Yahoo* shutters RSS ads : More streamlining at Yahoo: In an email sent to participating publishers, the company said it was pulling the plug on its RSS ads product, according to SEL. The feed-based ads program launched in late 2005, but obviously failed to gain much traction. Alternatives in the space include Pheedo and Google’s AdSense for Feeds.
— ADM sets standards for podcast ads : The Association for Downloadable Media (ADM), a trade organization for pod- and vidcast-related companies, has released a preliminary set of ad standards; the guidelines cover 25 units, including pre-, mid- and post-roll insertions, product placement in shows, and in-show endorsements. The group also posed two acceptable forms of campaign measurement: log files from the server where the content was hosted, or through a third-party intermediary. The standards are aimed at making it easier to run ad campaigns in downloadable content — as podcast adoption in particular continues to grow, but the ad dollars aren’t scaling accordingly. The ADM was founded in mid-2007. Release.
— A majority of ad execs expect to have M&A talks in 09 : Research from advisory firm AdMedia Partners found that marketers are still optimistic about M&A activity this year — particularly in the interactive advertising space. The firm surveyed more than 3,700 marketing execs, finding that 56 percent of respondents expect to be approached by a potential buyer this year; 52 percent expect to approach potential acquisition targets. The top three interactive sectors respondents said they would enter or expand into were mobile, search and social media. Release.