Beer, Bro Time and Smart Grid

OK, smart grid technology isn’t on a level playing field when it comes to competing with Super Bowl-friendly topics like the Go Daddy shower scene, or Pepsi’s slapstick men smashing into various objects. So I haven’t heard much talk about how amazing GE’s 30-second (estimated $100,000-a-second) smart grid ad was during the Super Bowl on Sunday. But it’s definitely a first for smart grid technology, which was relatively unknown to most in the U.S. in 2008, to take such a prominent stage (for more info on smart grids read our FAQ).

Well, here’s GE’s smart grid clip — we know you couldn’t compete with beer and bro time, but we salute you:


Comments have been disabled for this post