Cash Crunch At INX Media: Outstandings To Producers Mount

9X, the general entertainment channel run by INX Media Pvt Ltd, has exceeded the window of credit it has with content providers by several months, according to sources at two production companies that are creditors. 9X has been doing reruns and has not had fresh content on its channel since production personnel went on strike in October.

In the broadcast business, the normal window of credit extended to broadcasters by producers in 60 days from the day of delivery of tapes. According to a senior executive at BAG Films and Media Ltd, a Bombay Stock Exchange-listed producer and broadcaster, payments are due from INX Media for deliveries dating back to June 2008. The person said the company is owed Rs20-25 crore by 9X.

A highly placed source at Balaji Telefilms Ltd said the firm is owed more than Rs30 crore by INX Media and payments have not been forthcoming. The BSE-listed producer, in its first full quarterly reporting since it severed ties with News Corp. subsidiary Star India Pvt. Ltd, recently said net profit was down 96% year-on-year. Kahani Hamare Mahabharat Ki, 9X

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