Apartments.com has acquired Apartment Home Living, an online community and resource guide for renters, for an undisclosed sum. Austin, Texas-based Apartment Home Living initially launched as Apartments Mailed Direct, a direct-mail apartment listing service; it changed its name to reflect a more web-centric approach in 2006.
The site blends moving- and home improvement-based blogs and video content with social media tools; there’s also lifestyle info tailored to more than 4,000 neighborhoods and apartment listings. It will continue to operate as a separate entity, though its listings and traffic will be bundled into Apartment.com’s ad network. Apartments.com is a unit of Chicago-based Classified Ventures, a JV between *Belo*, *Gannett*, *McClatchy*, Tribune and the *Washington Post*. Release.
Rafat adds: This does point out that newspapers are still buying something besides newsprint, that is, online complementary properties, especially if pooled resources are in use. Would be interesting to keep watching Classified Ventures and whether it changes hands completely or one of the partners changes, especially as Tribune bankruptcy proceedings continue.