Hulu Reveals its Super Secret

Well, it took almost the whole game, but during the fourth quarter, the Hulu Super Bowl ad ran. It brought in some star power courtesy of Alec Baldwin. The bit involved a secret Hulu HQ where they plot to turn your brain into a cottage cheese-like substance. Here it is if you missed it.

Give Hulu credit for monetizing its high-profile content. Before I could actually re-watch the ad on Hulu I had to sit through a soda ad.

Speaking of soda pop. The Super Bowl ad I thought that was more interesting was the “Pepsuber” commercial. I guess last night’s Saturday Night Live skit is today’s Super Bowl spot. The MacGuyver spoof was interestingly (and absurdly) sponsored by Pepsi in last night’s show. Evidently Pepsi got a little more mileage out of it and re-ran it during today’s big game.

UPDATE: Those MacGruber spots were indeed just commercials disguised as content. Variety has more on these commerskits.

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