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Well, it took almost the whole game, but during the fourth quarter, the Hulu Super Bowl ad ran. It brought in some star power courtesy of Alec Baldwin. The bit involved a secret Hulu HQ where they plot to turn your brain into a cottage cheese-like substance. Here it is if you missed it.
Give Hulu credit for monetizing its high-profile content. Before I could actually re-watch the ad on Hulu I had to sit through a soda ad.
Speaking of soda pop. The Super Bowl ad I thought that was more interesting was the “Pepsuber” commercial. I guess last night’s Saturday Night Live skit is today’s Super Bowl spot. The MacGuyver spoof was interestingly (and absurdly) sponsored by Pepsi in last night’s show. Evidently Pepsi got a little more mileage out of it and re-ran it during today’s big game.
UPDATE: Those MacGruber spots were indeed just commercials disguised as content. Variety has more on these commerskits.