Last fall I wrote about the launch of CalliFlower as a fully-featured conference call service from the initial invitation through to the final archiving of a session. CalliFlower has two levels of service: a basic free service and a flat-rate premium service, launched earlier this month, that provides additional features such as document sharing and call access through about 50 local dial-in numbers in North America and Europe. During a call content is generated, ranging from the agenda and participants to a chat wall and shared documents. Calls may also be recorded. But most importantly, call sessions are archived for future recall. Last fall I hosted one-hour interactive calls featuring OnState Virtual PBX and InnerPass Share and Collaborate; click on the links and you can view the archived sessions, including a link to the recording. Later these call sessions were referenced in the SaundersLog SquawkBox blog (here and here) and Skype Journal (here and here).
This week, iotum, developer of the CalliFlower service, announced several new features. The major one migrates these one time events into an element of ongoing (public) conversations about the two featured companies. How? Simply by making all the content of public CalliFlower sessions searchable. The CalliFlower site is in the process of being indexed by Google (s goog) over the next week. Through this additional feature CalliFlower sessions become another social media element in the ongoing “engagement and conversation” of a featured company or business with its customers or ecosystem.
Additional features launched today include upgrade of a session’s document sharing to support Office 2007 and Mac Office 2008 documents, simplification of the user signup process and support for the Google Chrome browser. (It is interesting to note that iotum is seeing more use of Google Chrome than Safari).
CalliFlower sessions can have several hundred participants; either service level permits an unlimited number of calls. Sessions can be set up from a web browser or, in the near future, via an Apple App Store iPhone application. Only public CalliFlower sessions are searchable.
If you are into social networking by engaging your customers through blogs, Twitter and/or Facebook, check out CalliFlower as one additional element for carrying on your ongoing public customer conversations.
Have you tried Calliflower?