Mobile social networking is helping drive mobile web usage into the mainstream in Western Europe, where the number of users accessing social nets with their phones jumped 152 percent from November 2007 to November 2008, according to a new report from digital measurement group ComScore (NSDQ: SCOR).
That translates into some 12.1 million users across the UK, France, Germany, Italy and Spain all using their phones to access social nets. Leading the way are the British, who are translating their love of social networking from online to mobile, coming in with the highest penetration of mobile social networking at 9 percent in the three months ending November 2008. Average penetration across all countries is 5 percent.
Interestingly, quite a number of users visiting mobile social nets don