Ad Industry Roundup: Video Ads; Google-NBCU; Yahoo Pets; Facebook/Church; Comedy Central-Wiredset

imageExpect more video ads in ABC.com content : At least, that’s one conclusion you could draw from the outcome of new research from Disney/ABC, which found that doubling the number of ads in a full-length clip didn’t decrease viewer satisfaction. The media company commissioned Nielsen to study the impact of increased ad frequency in online video; Albert Cheng, EVP digital at Disney-ABC TV Group, also told NATPE conference attendees that upping the number of brands featured in a given clip actually improved perceptions of each advertiser, according toTHR.

*Google* starts selling NBCU TV ads: The two companies sealed the deal last September, and now the first Google (NSDQ: GOOG) brokered ads will appear on Chiller and Sleuth, two of NBCU’s digital cable channels. Available inventory expands to CNBC, MSNBC, Sci Fi and Oxygen later in the quarter, with an extension to local TV stations later this year. AdAge notes that NBC sets pricing minimums, and can override a Google TV ad if it conflicts with a more traditional buy.

Yahoo (NSDQ: YHOO) Pets-Dogster, Facebook, Comedy Central after the jump.

RIP *Yahoo* Pets: Dogster founder Ted Rheingold digs into the demise of *Yahoo* Pets, the portal for pet-lovers Yahoo launched in 2001; noting that there’s now one less major competitor for pet-related ad dollars. Formerly hosted at pets.yahoo.com, the property now exists as a subsection of Yahoo’s women-centric portal Shine. Rheingold contends (and hopes) pet sites like Dogster with dedicated sales and creative support will fare better with sponsors that have been forced to scrutinize their budgets because of the economy; he cited the integration of NBC

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