Dell’s Smartphone Seems Real This Time!

19 Comments

Dell Computer, (s DELL) a Round Rock, Texas–based computer maker, is looking to enter the smartphone market and is currently toying with phones based on Google’s (s goog) Android and Microsoft’s (s msft) Windows Mobile operating systems, reports the Wall Street Journal. The news confirms rumors first reported last January. Michael Dell, the CEO and founder of Dell, went on to drop some mobile-related hints in an interview with me in July 2008.

When I asked him about the possibility of his company going after the smartphone market — commodity hardware platforms married to industry standard operating systems are Dell’s business -– he danced around the issue. “What you’ve got [are] industry-standard platforms upon which applications are being built and ecosystems are being created, and that kind of building-block architecture gives us all sorts of opportunities,” he said. Given the sharp growth in non-PC devices like smartphones and netbooks, I’m not at all surprised that Dell is chasing both those markets.

The Journal says that of the two models under development, one is a touchscreen phone, while another phone will have a slider that hides beneath the screen. Normally I would dismiss Dell’s entry into the business, mostly because it has a botched history of diversification into new categories. It released digital music players and personal digital assistants, for example, but failed to make any real impact in either of those markets.

Dell bought Zing with grand ambitions that are still unrealized. The company, which has been losing market share in the PC business, isn’t quite consumer-friendly and responds to shrinking profits by shuffling the proverbial chairs. It has serious challenges and given that the phone is not likely to show up for a few quarters, Dell’s troubles are far from being over.

Still, the presence of Ron Garriques, former head of the mobile phone business at Motorola (s MOT), is a good enough reason to believe that Dell might actually be able to pull it off. Motorola released RAZR during his tenure, but has since failed to come up with more winners. Garriques had a non-compete clause with Motorola that ends next month. John Thode, another Motorola executive, has been leading the mobile handset efforts, the WSJ reports.

Some are speculating that the new Dell phone(s) will be called the MePhones. Not very likely…but I would settle for that moniker as long the device(s) are anything but me-too phone(s).

19 Comments

rhmayo

Hopefully Michael Dell has learned to eat crow. A couple of years ago he dissed (and his pal Gates) Steve Jobs, Apple and the Ipod/Iphone business as lacking any innovation and potential for growth. Now he seems to be chasing the same market without really understanding what he needs to do to be successful. And if they rely on Microsoft software then they are definitely shooting themselves in the foot before getting out of the gate.

Q dub

Dell smartphone is not another DJ. This time smartphones related devices are a real threat to their PC business as the line blurs between them all.

A.B. Dada

Dee:

That Microvision is cool, but how the heck will you power it on the go? That’s ALL that I need: more cables. Ugh.

I think Apple’s next step needs to be to create a battery-operated wireless power plate. Picture a LiOn battery approximately the size and weight of a netbook: no screen. no keyboard, just a lump of plastic and battery within. The whole purpose of this device is to be an inductive charging plate. Someone with a multitude of inductive-chargable devices (iPod, phone, maybe a netbook) can be “on the go” and still have a place to charge their devices during downtimes.

In the car? Stick your devices on the plate (mounted inside of a thin piece of fabric on your carryall). At home? Charge the plate, and while doing so, charge your devices on top of it. At a client’s office? Drop the plate on a desk, and if you’re getting low, you can charge your devices.

I’ve wanted a carryall with a LiOn battery in it with a set of USB charging ports, but never got around to having one made. I hate cables. With my notebooks, I buy extra chargers for all the usual places I find myself. For my Sony, I have 7 chargers I own that stay at my most popular places (and one in the car). Whoever gets rid of the battery life problem (Apple, I’m sure) will kill the market if they win a patent over the operations and mechanics of it.

I just went to Dell.com and realized I hadn’t been there in 14 months. How odd.

A.B. Dada

I’m not an Apple fanboi, but when they release a larger iPhone (iNewtown?), they’ll kill whatever else is out there — including my Android-based G1 which I very much love and rely on.

Dell? Old news. There’s a problem that few people are talking about regarding smartphones. No, it isn’t the Apple patent. It isn’t the interface, necessarily. The biggest issue, and what will declare the next winner, is battery life.

As we require more and more processing power, video capabilities, and network bandwidth, battery life is getting worse, not better. My Android running last.fm or imeem is horrid. My iPod Touch isn’t much better (no telcom network, though).

The key to success for the next iteration of smartphones will be more than just interface and application market, it will be battery life. I have high hopes for the day when wireless power is readily available everywhere (Starbucks tables, desk at the office and home, car dashboard, etc). Until then, we’re not looking at Moore’s Law in smartphone capabilities.

Shai Berger

Agree w “addicted”. It takes a long time to build competency in handheld electronics.

Apple and RIM have had over a decade to go through dozens of iterations and learn what works and what doesn’t. Even Palm, which was a market leader at one time, finds it hard to keep up. Look at Microsoft’s experience with Zune. (Shipments down by half [!] this year: http://www.podcastingnews.com/2009/01/23/zune-death-watch-microsoft-zune-revenues-plummet/)

Sure, iPhone is only $175 in parts (http://www.alleyinsider.com/2009/1/blackberry-storm-isuppli) how hard can it be to put together a competitor? Very hard. I put long long odds against Dell on this one.

– Shai

http://www.twitter.com/shaiberger.

addicted

Wait…Dell is counting on the guy who created only 1 successful phone in his lifetime, which also, outside of its design, has probably the crappiest software or interface on any phone?

They may be successful, but Motorola holdovers are not going to be the reason why…

Head Scratcher

Why would Dell want to buy Palm (for something like $2 billion!) when Palm gets its phones from ODMs, has gone proprietary on their next still-vaporware phone (the Pre), and Dell has been talking to ODMs for years?

Some acquisitions really don’t make any sense at all.

Kontra

For Dell to succeed in this competitive market it must sell in volume AND with high enough margins to sustain momentum and growth. At this point, it’s way too late for Dell, as this would explain:

Fallacy of volume and revenue: The iPhone difference
http://counternotions.com/2009/01/30/revenue/

Erwin

Dell is going nowhere its main rival HP is preparing a salvo its already teamed up with software giant Oracle to deliver the most powerful machine on this planet. Change direction unbundle focus go for the hardware HP is on rampage.

snsundar

thats great the more the competition the better for the customers !!

bring it on michael, lets hope you predict apple’s moves better this time around…

Sachin

I don’t think that Dell should enter this smart phone market unless they want everybody to LOL on them. Dell should enter only if it has some “killer ideas” (which I don’t think it has) and should not enter for the sake of entering because the market is big and has opportunities ..blah blah blah….I don’t know why these companies don’t stick to their roots want to bring out something without polishing it..take for instance RIM’ Storm, or other touch based phone by samsung or LG and even HTC’s G1 (with not-so-good hardware) are all the examples of desparate companies trying to dethrone Apple in their dreams. I know once a reporter asked Steve that why don’t you create a search engine of your’s ..and he rightly said that Google is good at making one and let them make (means Google.com is already there)….one mature management decision I should say.

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