Telegraph Looks To E-Commerce To Replace Lost Print Revenue

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Telegraph Media Group is in the early stages of developing an e-commerce project to place links to sites like Amazon.co.uk alongside Telegraph.co.uk stories. It’s a bid to replace some of the revenue lost from the declining interest in print ads and the slow-down in online display advertising.

Brian Harrison, TMG’s digital director, told an Association of Online Publishers event on diversifying revenue in London today that news publishers have

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Robert Andrews

Doesn't sound that different to how newspapers have operated for years. Many local papers sell coach trips, holidays, all sorts – they're probably more advanced than their print brethren in that regard.

Seems like they want to turn contextual ads in to contextual click-to-buy affiliate links.

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