Over the past year, a number of magazine publishers have decided that it no longer makes sense to keep different ad sales teams for print and online. For one thing, at a time of rising layoffs, companies are finding it easy to consolidate staffs in general. But as online advertising has been feeling some of the pain the print side has been experiencing, unity sounds like a sensible solution.
Although it isn’t going so far as a full sales integration, this past week, Condé Nast decided to erase the line between sales for its companion magazine sites’ and destination sites’ ad sales by rechristening its interactive unit CondéNet as Condé Nast Digital. As a result, CN Digital will have oversight for all online ads.