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Revision3 Views Up 140% Despite Self-Imposed Standards

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Online video studio Revision3 said today its program views are up 140 percent, with 46 million views in 2008 as compared to 19 million views in 2007.

revision3Last year Revision3 reported it had delivered 25 million videos (and 103 million “clips”). The startup later revised that number to 19 million, it told us today, as it became more stringent about its statistics. Now Revision3 counts only a full episode play or download, as opposed to a stream simply being started. Most other video sites are far more liberal. Revision3 CEO Jim Louderback has become a militant advocate of stricter viewership numbers (see his recent blog post titled “The Lies Must Stop“).

While that’s an admirable cause, it doesn’t make Revision3 — which was forced to cut some of its programming and staff in Oct. 2007 — look that good compared to its competitors. Next New Networks claimed 300 million views in 2008. Yesterday Break reported 35 million plays of its branded content productions “in the past few months.”

Revision3 does tend to run longer content than its competitors. To account for that, it also now reports the number of views for each “segment” of a show — for instance, Diggnation is divided into six segments. The network had 129 million segment views in ’08. All told, that amounts to nearly 1 billion minutes of content watched.

7 Responses to “Revision3 Views Up 140% Despite Self-Imposed Standards”

  1. Thanks for the coverage Liz. Yes, compared to some others, our numbers are small. But from where we sit, quality of viewers, depth of experience and engagement are what’s important, not reach and frequency.

    You can get a zillion views on a YouTube video of a cat riding a donkey, yet make no money – because marketers don’t want to be associated with non-episodic, non-predictable content.

    Hats of to NNN for delivering great views of their episodic programming, and Break for their success. But in the end it’s whether we’re producing content that brands want to be associated with. And when it comes to Diggnation, Tekzilla, Hak5, SYSTM and our other 7 shows (and NNN’s IndyMogul, Threadbanger and others), clearly we’re delivering very valuable audiences that marketers are embracing.

    It’s not the size, it’s whether anyone will pay for your audience. And in our case, at least, the dollars are rolling in.

    I put up more thoughts on reach, frequency and web video on my personal blog, check it out here –

    • jim louderback, ceo revision3
  2. If you want more comparables, I just ran the figures: did 28M streams in 2008, which was up from 13M in 2007, which was a 115% spike. All-time, we’ve almost hit 50M in 3 years, which I guess is not too shabby. But, we don’t give away our content so I presume the figure could be more. And we also have a large reach in the OOH space, reaching 15-20M consumers each month.