Nielsen Reorgs (Again): Gets Digital Oversight; Merges Media And Entertainment Pubs


imageNielsen Business Media’s latest reorg has netted the company a new digital chief: SVP Sabrina Crow will now tackle overall strategic development, including M&A activities and oversight of digital revenue, per THR. Formerly head of the Marketing, Media and Visual Arts Group, Crow will also be responsible for the new Brand Media Group, which encompasses trade pubs like Business Travel News and National Jeweler.

Nielsen is also bundling its AdweekMedia group (Adweek, Brandweek, Mediaweek and Editor & Publisher) with entertainment pubs like The Hollywood Reporter, Billboard and Backstage. The aptly titled Media & Entertainment Group will also include the advertising-focused Clio Awards. SVP Gerry Byrne, who had overseen the Entertainment brands for the past year, will head up the new division. The executive shuffle caps off a larger reorg that started in Q408, which included layoffs and a merging of the editorial staff from Adweek, Brandweek and Mediaweek.

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