Blog Post

CBS Interactive Sees Opportunity In The Downturn; Launching (Yes, It Sounds Familiar)

imageThose with long-enough memories (that’s years, not decades, in net time) may do a doubletake when they see the latest cross-platform venture from CBS Interactive (NYSE: CBS) and the first major product launch since the acquisition of CNET last year:, “the” personal finance property for CBS..That’s a piece that has been missing since early 2005, when MarketWatch, the public company that operated joint venture CBS, was sold to Dow Jones (NYSE: NWS). The preview site goes live tonight; the actual launch is slated for March. Just a slim guess that the timing to launch when CBS March Madness is underway isn’t coincidental.

Greg Mason, SVP and GM of CBS Interactive