We don’t always like to wait until we know everything about a startup before we post on it, so think of this as a placeholder. Euclid Media is another one of these nifty video ad insertion companies that’s looking to shake up preconceived notions of the difference between advertising and content.
Menlo Park, Calif.-based Euclid was founded in 2007 and is productizing technology that allows ads to be inserted into the context of a video (e.g. onto a wall or the side of a moving truck). The company says it can weave ads right into the fabric of videos, and then exchange them out afterwards, so content can be repurposed indefinitely.
We contacted the company and they sent us a demo of their ad insertion product (see screenshot above), and said more information would be coming next month when they revamp their site.