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White-Label Video Shops, Compared

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We promised once upon a time that we could compile a side-by-side comparison of all the white-label video platform providers. Well, somehow other fun things got in the way, and we never got around to it. But recently I found a market comparison of all the folks powering video management and delivery compiled by one such company, Endavo Media. We’ve never covered Endavo before but we connected on Twitter, where they’d posted a link to the comparison chart. As always, the company who created it comes off looking the best, but even so it’s nice to see quite so many of the players organized by feature sets in one place. (Update: Please see the excellent comments from competitors and customers correcting the chart.) Here’s the chart:

Update 2/19: Endavo apparently modified this chart from a Marketing Mechanics report without permission. Marketing Mechanics has provided us with an updated chart (please click through to download the PDF, as it’s way bigger than will fit on our page).

Endavo apparently has a complicated corporate history. As we’ve seen time and again, enterprise video was a Plan B (or C or D). From Endavo’s about page:

Endavo Media was originally founded and incorporated (CeriStar) in 1999 by a group of technology entrepreneurs led by former CEO of Iomega Corporation. In 2002, CeriStar acquired a non-operating public company and began operations as a public company in September 2002. The company changed its name to Endavo Media and Communications, Inc. in September 2004, to better reflect the company’s direction as a business. Funded through the public holding company through 2007, Endavo Media was sold to management by its parent company in early 2008 and is now a privately held company.

By the way, if you want to connect with NewTeeVee on Twitter, please do!

19 Responses to “White-Label Video Shops, Compared”

  1. GreenField

    I would like to see where all of these “players” are today. It appears that most of the venture wells have gone dry and the economic headwinds will claim a toll on this market.

    It is obvious that a cull has to occur, there are too many choices with no differentiation. Some of these companies listed on Marketing Mechanics graphic [honestly, it is a graphic not a report] are walking wounded, and will be gone soon if not already – permissionTV, MOVE, etc.

  2. I am glad that Marketing Mechanics’ Market Snapshot (the source for Endavo’s original posting) has generated so much conversation. As Managing Director for Marketing Mechanics, I would invite anyone to contact me directly with feedback or suggestions on how we can improve the value of our research and publications.

    The Market Snapshot is an ongoing piece of research. Our main goal has been to help content providers understand the various pieces and considerations that go into a full content delivery solution, expanding beyond what has been atypical focus on Content Delivery Networks.

    We have published two editions of the Market Snapshot, the most recent made available in September of 2008. Our Snapshot is built from publically available information and to date focused on what each company supplies directly, vs what they might offer through partnerhsips, etc. The companies which we include have the opportunity to review and correct our information prior to publication. Of course we apologize for and work to eliminate any errors in our information.

    The Digital Video Delivery market is complex and constantly evolving. In recognition of this, we are working on new ways to present trends and solutions and will be pleased to keep NewTeeVee readers up-to-date as we evolve along with the market.

    Ellen Grace Henson
    Managing Director
    Marketing Mechanics
    [email protected]

  3. I want to apologize for the release of what was intended to be an internal competitive analysis document using data from “Digital Video Delivery Market Snapshot for Media and Entertainment,” published by Marketing Mechanics ( in September 2008. The document was not created as an Endavo Media marketing tool, and was made public by our mistake.

    We are proud of Endavo Media’s evolution over the past five years to what is now a private company focused on digital media management and delivery services, and we’re even more encouraged by the immediate outlook for our entire industry. Again, I am sorry for any confusion this may have caused. Please feel free to contact me anytime at peter(at)endavomedia(dot)com.

    Peter Contardo, EVP and CMO, Endavo Media

  4. @Liz: “…I think part of our job as curators is to point to information we find interesting, rather than recreate something from scratch every time.”

    I certainly agree Liz, but still, a little source checking / background research would have been nice. The chart was plagiarized from a research firm that did an objective (if not 100% accurate) assessment of the top players in the field. Endavo then added their own, subjective view of their capabilities, conveniently checking all the boxes for themselves.

    At best this is a press release, and at worst deceptive marketing. We all might expect that from an “also-ran” player like Endavo…the problem is, you’ve given it a legitimate platform by re-posting it here with no more background than a quote from their website.

  5. Liz,

    The chart in this post does not accurately reflect the capabilities of thePlatform. thePlatform does support promotion/recommendations, ad support, live streaming, settlement, and use of P2P. Beyond the features in this chart, we find that customers also consider a number of other factors, including: the ability to scale, the versatility of an open system architecture that works with a wide ecosystem of partners, multi-platform support (mobile/PC/TV), and a proven track record of success.

    Marty, thePlatform

  6. HmmConvenient

    Sorry one addendum to my above post, Move Networks does have a customizable “player” (since their plugin is wrapped in a UI [ala,, etc.]).

    I was also under the impression that BrightCove would allow you to upload content for transcode/ encode as part of their services?

  7. Another category that could be listed in the Delivery section: adaptive bit rate technology.

    Ooyala, though not listed in the chart by Endavo, is one of a few companies to develop its own intelligent video delivery solution that does not require the end-user to download a plugin to watch video. Our adaptive technology ensures the viewer gets the best video experience possible, based on their computing resources. We also offer a very comprehensive feature set which includes transcoding, analytics, advertising, syndication, video delivery, content management, Interactive Video, an API suite, and many more features explained on our site at Sign up for a Backlot account and try it for free.

    Alexa Lee, Ooyala

  8. I’d like to throw our hat in the ring as well –

    Kaltura provides an open source alternative to the proprietary solutions in the market.

    We offer custom video solutions for publishers, downloadable video packages for leading web platforms like WordPress, Drupal and MediaWiki, as well as an open framework for integrators and developers to build their own video applications.

  9. Liz,

    This is irresponsible journalism on your part. It’s one thing to report on a company and explain how they perceive themselves to be better than the rest, but to title this post “White-Label Video Shops, Compared” is irresponsible.

    • Thanks for the feedback, but I think part of our job as curators is to point to information we find interesting, rather than recreate something from scratch every time. If you’ve found errors in their work, let me know, and I’ll annotate the post.