Photo From Apple’s Design Studio: Latest Apple Product Revealed?



In promoting his upcoming film, Objectified, a documentary maker published a photo (above) of Jony Ive from “inside Apple’s design facilities.”

Naturally, tech bloggers the world over will examine the photo in detail in the hope that Apple (s aapl) slipped up and left something in the photograph that reveals their next “sooper seekrit” product. Rumors and speculation will run rampant. After all, if every Chinese newspaper or two-bit tech pundit or analyst publishing nonsensical information becomes grist for the rumor mill, then certainly an actual photograph of “mad scientist” Ive’s lair should give us material for months.

I’m getting ahead of the curve to reveal that, after close inspection of the photograph, I can report on Apple’s latest cool new device. No doubt they thought it was too far back to appear in the photo. The fools! And now I can scoop all the rumor-mongers and post it myself. Remember, you read it here first…

Look closely at the picture above. Do you see anything “unusual”? It’s hard to notice, but there it is, hanging on the back wall in the top right corner of the picture. Below is a zoomed view of the photograph.


The blurry zoom doesn’t tell us much, but I processed the photograph through numerous filters to reveal a clearer picture of the next great Apple thing. Obviously, I cannot publish the processed photos for fear of reprisal from Apple’s legal department, but I can “speculate” on what I might have seen with no fear of repercussions.

Here’s what I’ve been able to gather about this new device:

  • It’s round, with an unusual graphic interface. It looks nothing like Mac OS X or the iPhone.
  • The outer circle appear to be “numbered” in some manner. Who knows what use this is put to, perhaps it’s the number of open windows or apps?
  • There does not appear to be any “cursor” or prompt of any kind. Rather, there are two “interface bars” (my name, Apple will no doubt trademark a cool term for these).
  • The “interface bars” differ in that one is longer than the other, but it’s unclear the purpose of either.
  • There is a third “interface bar,” but unlike the others it is thin and red. One wonders if it somehow “sweeps” the circular interface, perhaps a real-time monitoring tool?
  • It’s hard to gage size, but it appears to have roughly the footprint (in cubic inches) of the existing MacBook.
  • That it’s a portable device is obvious not only by its size, but also the fact that it’s hanging on a wall and there is no power cable.

Any further speculation would go too far. Now all I have to do is sit back and wait for the Chinese press and a couple of analysts to join me. Meanwhile, I stop short of trying to guess what this new device will actually do, or to take a stab at its hardware specifications.

When will we know exactly what this device is for? Only time will tell.



Hmm, and if you look carefully on the guys wrist you can see where they photoshopped out the small portable version of the wall mounted item.


Wow, what great detective work! But you missed something else, something big and something that was in plain view all of this time – the desk!

That’s right, those sneaky genius’s at Apple are working on a real desktop computer, one that actually doubles as a desk! Yes, I’m sure that underneath that table all you have to do is press on a button and presto – the table top transforms into a giant screen – complete with a multi-touch interface! Much like Microsoft’s Surface, but only better, of course, because it’s from Apple!

Wow, not only is there lots of room for an iPhone type keyboard, but now, after you finish writing, oh, let’s say an article about a great recipe for dinner, there’s still plenty of room so that you can now actually eat dinner on too! Mac’N’Cheese on your Mactop desktop, anyone?

Wow, I have to give Johny the thumbs up on this one – a desktop that multi-tasks in ways other computers could only dream of, and one that can be used in more ways than anyone thought a simple desktop computer be used!


Here’s my problem… from all appearances, it does not visibly have a battery door. Once again, Apple is screwing us over with this business of having to replace batteries at outrageous expense. How many power users will be locked out of using this new product on long flights or lengthy and tedious meetings because of the obsession with the unibody design!

It probably doesn’t mattery much anyway.

As numerous folks have already observed, unless this new device is some kind of netbook, then Apple is doomed. Except if they license Mac OS X for cloners, which is the only thing that can save them. Other than an iPhone nano.

I can’t believe they’re screwing around with anything else…

well i thought it was funny...person

I follow 14 apple blogs and hear rumor after rumor from the smallest pieces of info, so I thought this was hilarious! I liked that it poked fun at apple blogs, with a very accurate impression. If people don’t like this post, they obviously are just missing a little thing called a sense of humor, something the blogger exhibits very nicely.

Philip Downer

I think it shall be name iTime – a time sensitive, alarm for iTunes which will route your music through your Apple Hi-Fi.

“The blurry zoom doesn’t tell us much, but I processed the photograph through numerous filters to reveal a clearer picture of the next great Apple thing. Obviously, I cannot publish the processed photos for fear of reprisal from Apple’s legal department, but I can “speculate” on what I might have seen with no fear of repercussions.”

Thanks for the chuckles :-)


i usually never comment on blogs

but i thought this was worthy:

just wanted to say that this post sucked

Jay Levitt

Good catch! I think bc may be onto something with the discus mouse. But irregardless, the clock is ticking on the next Apple product announcement.


actually, I think it’s the 10th Anniversary Apple USB Mouse

a major complaint of the original “hockey puck” USB mouse was that it was too small for most people’s hands, so this new wireless version is discus size. and made from a solid block of aluminum.

Josh Pigford

@Sven: Before too many people start making “troll” comments like this, let’s be clear…this is called SATIRE. It’s lame we even have to say that, but seems a certain percentage of the population just doesn’t know how to laugh.


It’s about time! I guess we better watch out before it’s too late for a second chance.


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