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Industry Moves: Handango CEO Bill Stone Becomes MediaFLO President; Gina Lombardi Out

imageQualcomm (NSDQ: QCOM) has named Bill Stone, the CEO of Handango, as the new SVP and president of its MediaFLO mobile TV subsidiary. Stone is replacing Gina Lombardi, who has led FLO TV for the past three years. Stone will join Qualcomm on Feb. 2. Handango, the company that sells smartphone applications and content, has promoted Alex Bloom from VP of content and international to the position of CEO and president. His appointment is also effective in February.

Qualcomm offered no reason for Lombardi’s departure, but Len Lauer, Qualcomm’s EVP and COO, said she has been “instrumental in enhancing FLO TV

4 Responses to “Industry Moves: Handango CEO Bill Stone Becomes MediaFLO President; Gina Lombardi Out”

  1. To date, all that the $1B FLO exercise has proven is that no one wants to pay $15/mo for 16 channels of non-simulcast linear television. Carriers aren't being incented to flood their handset lineup with FLO chipsets. FLO has driven the cost of content through the roof with their unnecessary multimillion dollar annual advances to networks. Now what?

    2 options:

    1) OnDemand Ad Based Distribution
    Free FLO chipsets to carriers and CE manfs to create an audience
    Free TV to customers
    Go OnDemand or die. Linear is dead in digital.
    (Welcome to the subsidy business Qualcomm, fun huh?)

    2) Private label or sell FLO to a brand people will pay premium for
    "Apple OnDemand" on iphone
    "DirecTV OnDemand" on your device

    What not to do:
    -Don't try to build a FLO brand – certain death
    -If linear’s a must, no network clips or off programming – has to simulcast and need 2x current channel lineup

    Don't over think it and there's a chance!

  2. Simple Jack

    When are mobile companies who are trying to push content going to learn that hiring a "Carrier Guy" is never the right move. QCOM normally hires very intelligent people. I don't get this hire. Bill has trouble stringing sentences together and has really accomplished next to nothing in his career. As a matter of fact, Bill has absolutely never created a brand, expanded a brand, grown subs, etc. etc. He is the opposite of Lauer's quote. Media Flo was doomed anyway