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Jon Gisby, New Media Director, Channel 4: We Can Re-Invent Public Service

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Ofcom has recommended Channel 4 merge or partner with BBC Worldwide or Five to save it from financial ruin. But what does the broadcaster think of the idea? Writing for paidContent:UK, new media director Jon Gisby, speaking at the Oxford Media Convention today, says has not been innovative enough – and only Channel 4 has demonstrated the creative approach necessary to “re-invent public service media”…

“Sometime in late 2008, the UK media sector woke up in 2013. Broadband, on-demand services and social media have changed audience expectations profoundly. And the credit crunch has brought forward looming economic realities to confront commercial players, and regulators, with sudden and stark choices. There