Broadband Content Bits: ITV Football; Premier League; Sony PSP; Five; 4iP

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imageITV (LSE: ITV) Football: ITV is finally catching up to the BBC on red-button content. It will broadcast a 15-minute analysis segment on the interactive slot following Saturday’s Man Utd/Spurs FA Cup game, simulcast on ITV.com/Football. The site will also run extended highlights of cup games. Release.

Premier League: The competition, which is already suing YouTube, is now lobbying in campaign against piracy of its copyrighted live match footage. The league’s lawyers arecalling on culture secretary Andy Burnham and business secretary Lord Mandelson to make ISPs legally responsible for customers’ IP infringement and to appoint a government IP tsar. The league has sent more than 700 warning letters and had a 87 percent success rate in stopping infringements this season. The league has also tried to force video-sharing site Justin.tv to remove videos of matches streamed by webcam users. Via Guardian.co.uk.

Sony (NYSE: SNE) PSP: The handheld console is trialling a system of relaying replays on PSP screens to fans at live sports events. Some football, rugby and cricket stadia show replays of key incidents on big screens during matches, but PSP owners could get the same thing in their palm in a system being pioneered at Arsenal’s Emirates stadium. Sony is working on technology that would allow fans watching the same game to chat and share statistics with each other using PSPs. From tech.uk.msn.com.

Five: The broadcaster Five has completed the outsourcing of its website hosting and management to Claranet in the hope of bringing together all its online content in one place. The plan was agreed last year by Five’s digital media group and since October the company has launched a corporate site and developed accompanying content for its flagship TV shows. Five says 2009 will see development of gaming content and communities. Via Managementconsultancy.co.uk.

4iP: Channel 4’s £50 million new media investment fund 4iP has unveiled one of the first projects to launch a fully-formed service. AudioBoo is an iPhone app which lets users record and share audio files and it launches in beta on January 26. Designed to make it as easy to share audio as it is to send and receive photos, the service will have an accompanying website and API.

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