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The Obama administration’s $825 billion economic recovery package, nicknamed the “Green New Deal,” is packed with references to doubling renewable energy generation, funding public transportation and energy-efficiency projects, and investing in clean water and environmental restoration. But it’s not just a present for the cleantech crowd — the tech world is getting some goodies, too.
Although the $6 billion broadband allocation seems puny to some, the bill pledges funding for computerizing the health care system, modernizing education delivery (including technology), and, yes, the green-hued “smart grid.” And many of the same items that have the cleantech crowd champing at the bit to see the bill passed offer hidden opportunities for tech firms, too. Today’s environmental innovations, from greener highway design to safer water delivery, depend heavily on data, data and more data, positioning tech firms to seize a substantial piece of one of the hottest markets in town.
Smart grid? Try smart everything
The smart grid is a huge opportunity that plenty of tech firms are already excited about. Smart meters have a long value chain, and Obama’s proposed $32 million investment into a smarter grid would have a ripple effect throughout the tech world, reaching everyone from large smart meter makers such as GE to startups like Silver Spring Networks, as well as semiconductor manufacturers and data management software companies. But the opportunity doesn’t end there.
Think of the smart grid as layering “metadata” into the electrical lines. Instead of just electrons, a smart grid transmits information about pricing, where energy was produced, where it was consumed, what it cost, and more. The same approach is being applied to other infrastructure systems as well.
For example, the bill earmarks $31 billion for transportation “modernization.” Congestion pricing, one interpretation of that phrase, would require the transportation equivalent of the smart grid. Instead of tracking electrons, however, the system would keep tabs on cars. That could require a host of high-tech tools, from traffic sensors and wireless networks to billing software and new protocols to anonymize and encrypt data. Water, which is slated to receive hundreds of millions of dollars in stimulus funding, offers similar opportunities, as well.
Wi-Fi gets busy
The smart grid, the smart highway, and the smart water pipeline need lots of data, and most of that data is going to be collected in remote locations — say, wind farms and water reservoirs in Kansas — or from many, distributed users. Pulling that data in is going to require large networks of sensors, most of which will be based on some form of low-power wireless technology. While the big players, like Broadcom and Atheros, will likely corner the market on wireless consumer devices, there are a number of startups — including G2 Microsystems, Gainspan and ZeroG Wireless — that could be big winners in the remote sensor market.
Think data centers, not bridge building
All the data collected by such sensor networks — whether it’s information about electrons, cars, water, or a manufacturing supply chain (eligible for funding as part of a $100 million research earmark in the stimulus package) — isn’t useful unless it’s sorted, interpreted and put to good use. That’s great news for companies that provide the software, servers, and data centers that host and store that information. While physical infrastructure plays a smaller role in the Green New Deal than it did in FDR’s original New Deal, digital infrastructure is going to play a much more profound role in the Obama plan.
Make new friends, make more money
Companies like IBM have been quick to spot many of these opportunities in the new, “smart” economy. The IT giant recently launched its Smarter Planet campaign, with an eye toward bringing IT innovations to the energy, transportation, water and retail sectors of the economy. But the company isn’t going it alone. Drew Clark, director of strategy for the IBM Venture Capital Group, says Big Blue has been cultivating relationships with key startups in the space. “While we’re really great at the overall architecture and conceptual view and building it, there are many pieces of this…that we’ll want to plug in to,” he says.
In the current economic climate, strategic relationships between big tech and cleantech startups may become more common. It’s not because the big players are getting greener, though. These days, their best markets are.
This article also appeared on BusinessWeek.com.