Blog Post

YouTube Takes Small Steps On Affiliate Ads With European Expansion

imageAs online ad dollars become increasingly squeezed, YouTube is taking another incremental step toward getting more traction for its affiliate ad program. The Google-owned video site is extending the click-to-buy feature, which it unveiled last October, beyond the U.S. and UK. The affiliate ads offers products — mostly songs or movies — that can be bought on partner sites like Amazon (NSDQ: AMZN) and Apple’s iTunes. Links to songs from the iTunes Store will now appear in Germany, Spain and the Netherlands, so users from those countries who are drawn to a particular song can easily purchase it.

YouTube is claiming that the program has proven its value as a promotional tool. For example, after Monty Python launched their channel in November, the comedy troupe’s DVDs went to No. 2 on Amazon’s Movies & TV bestsellers list, with increased sales 23,000 percent. (A look at the list today, however, shows that Monty Python isn’t even in the top 100.) In any case, as MediaMemo’s Peter Kafka notes, “these small steps won