T-Mobile Bringing G1 to Five EU Areas, at Least One with Subsidy

t-mobile-g1Get your G1 playing pieces ready for the next round of Risk because Android is marching further into the EU territories. I don’t know if T-Mobile has a “Total World Domination” objective, but I wouldn’t underestimate any mobile army. Case in point: spies in the Android developer community have intercepted and decoded the following message:

“I’m writing to let you know that Android Market will become available to users in Germany, Austria, Czech Republic, Netherlands, and Poland in the coming weeks. You can now target these countries for your application(s) via the publisher website at market.android.com/publish. As we add support for additional countries, we will send out subsequent notifications to you.”

Clearly, the strategic command has delivered orders so it should be a few short weeks before we see hordes of T-Mobile G1 handsets delivered from local quartermasters.

All joking aside, T-Mo is making a big, and expected push here. What I didn’t expect was the pricing model for the Android-based handset. In the case of Germany for example, a subsidized G1 is expected to cost a mere Euro out of pocket, provided the customer commit to a two-year service plan. Now that subsidization model is standard fare here in the U.S., but I thought it was considered undesirable in Europe.

I’m trying to figure out why T-Mobile is taking this route, at least in Germany. You’d think that a handset based on open source and offering great synergy with the cloud would sell itself at an unsubsidized price. Then again, it looks like T-Mobile went a similar route in the U.K., tying the “free” phone to one of many possible web’n’walk-type plans. Last I checked, those were 18-month plans with no option to purchase the phone directly at the full price. Any comments or corrections on my info from our readers overseas?


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