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White label video provider Fliqz has raised $6 million in a Series C round of funding led by Triangle Peak Partners and joined by existing investor Mohr Davidow Ventures. According to Fliqz CEO Benjamin Wayne, this brings the total amount of funding the company has received to $12 million.
The white label space is crowded with the likes of thePlatform, Ooyala, Reality Digital and Brightcove (which, in terms of perception, is the market leader). Wayne conceded to us over the phone that Brightcove dominates the big media company space but that Fliqz will continue to focus its plug-and-play video solution on mid-market customers. In particular, Fliqz targets customers where video is not the primary business but rather part of a sales and marketing mix. For example, Fliqz lists Major League Baseball as a customer, but only provided video for a UGC contest the league did — not the actual games.
Right now, Fliqz has 35,000 customers and says it will use the new funding to help expand that base to hundreds of thousands of companies in 2009. Wayne told us the average Fliqz customer spends $250 a month and that his company will be profitable sometime between mid-2009 and early 2010.
Wayne also said that despite being in a crowded market sector and amidst an economic downturn, Fliqz has not gone through any layoffs. The Emeryville-based company has 20 employees and is hiring.
Fliqz started out offering a consumer video site along with blogger tools and APIs, but it refocused entirely around white label video services after its first round of funding.