Following in the footsteps of Apple and its iTunes App store, several mobile companies have announced plans to launch their own storefronts. Research In Motion is looking to launch its store relatively soon, and it took a major step forward when it started accepting applications from app writers to have their apps included in the new Blackberry Storefront.
While RIM already has a wide variety of applications available for its platform, it doesn’t have the momentum of Apple, which recently noted that more than 500 million apps were downloaded to its iPhones and iTouch devices. RIM has its work cut out for it; the company is fighting with the likes of Apple, Google, Palm and Symbian to get a toehold with developers. The company had launched a special VC fund to help find and grow apps for its platform. (Related posts: Watch the Future of mobile apps and economics of the platforms video at Mobilize 08 conference.)