Mobile Content Bits: Fresh & Easy Twitter; PointAbout’s iPhone App; Users Frustrated

imageThe Orchard (NSDQ: ORCD) Moves Into Japan: The Orchard has formed a strategic alliance with Japanese company Avex, which is the key shareholder in Label Mobile (described as Japan’s dominant mobile content JV). The deal will see The Orchard’s songs and videos marketed across Avex’s local retail services and digital stores and mobile services in Japan, including Label Mobile’s “Reco-choku” mobile portals, Label Gate’s “mora” download store as well as Avex’s own “Mu-Mo” mobile and PC download services. (release)

Fresh & Easy Twitter: Yet another story of a business using Twitter to reach out to its customers. The Telegraph.co.uk reports that the UK supermarket giant Tesco is using the popular microblogging service to communicate with customers of its American venture of smaller convenience store-markets, Fresh & Easy. It

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