Newspaper Web Revenues To Fall Deeper Into Negative Territory In ’09, eMarketer Says


imageWeb revenues once offered newspapers a slight glimmer of hope. Not anymore, says a report from eMarketer on the newspaper industry. Online newspaper revenues in Q4 dropped 2.9 percent year-over-year to $822 million, according the report by eMarketer analyst Carol Krol. In total, 2008 newspaper web revenues slipped 0.4 percent to $3.15 billion. And while the recession and the general volatility newspapers find themselves in make it difficult to look ahead — consider the end-of-day sale deadline the Minneapolis’ Star-Tribune is under — eMarketer forecasts online newspaper revenues in 2009 will fall 4.7 percent to $3 billion.

The outlook isn’t good: Overall, eMarketer estimates that total newspaper ad revenues plunged 16.4 percent to $37.9 billion last year. By 2012, those revenues will drop to $28.4 billion — barely more half the industry

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