InsideView has raised $6.5 million worth of second-round financing. Emergence Capital Partners and Rembrandt Venture Partners led the round, bringing the total raised by the company to $14 million. The company will use the new funding for sales, marketing and product development.
Launched in 2005, SF-based InsideView’s products crawl social networks, news sites and online databases for relevant data about a target demo or company, and packages it so that users can jump on the leads. Its CRM offering is similar to Salesforce’s services, but scaled-down and more targeted to companies in the new media/technology space. InsideView acquired fellow B2B marketing intelligence firm TrueAdvantage in late 2007. Release.