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Broadband Content Bits: Perform; Blinkbox

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imagePerform: Online sports media rights distributor Perform has signed a five-year deal with broadcaster Matchroom Sports that will bring professional darts, snooker, pool and championship boxing to its online e-player, writes It’s the latest addition to Perform’s list of online sports broadcast rights which include Premier League football, thanks to a tie-up with Virgin Media (NSDQ: VMED). The e-player widget is shown on a variety of major sites belonging to News International, DMGT and ITV (LSE: ITV). From

Blinkbox: VOD site Blinkbox has appointed two sales houses, Wootmedia and WebTV, in exclusive deals desinged to expand its business. Wootmedia will be selling standard ads and sponsorships, while WebTV will sell third-party video ads; both will be looking for ad partnerships. From NMA.