Manchester Utd’s Rio Ferdinand Becomes Digital Magazine Publisher


imageThe reading public’s stubborn refusal to take digital magazines at all seriously has not deterred Manchester United and England footballer Rio Ferdinand from launching his own online title. The immodestly named Rio launches next month and is produced by Made Up Media, as the company’s blog confirms. Available for free, it spans 24 pages and will be edited by Made Up Media co-founder and former NME journalist Iestyn George with centre-back Ferdinand taking up editor-in-chief duties. The target “database” is 500,000 –though that’s not the projected readership, just the people who will be sent an opt-in email to get a copy of the mag in their in-box.

The Brighton-based publisher was founded in 2007 and also publishes the Catflap football site and There have been a few consumer digital mags, like Dennis Publishing’s Monkey, but contract digital mags aren’t unheard of: former Monkey publisher James Mallinson launched a page-turning online mag for the TalkSport radio station last June.



Dear sir / madam

I am contacting you to ask 
if you could give me the privilege of visiting your work place for a
week for my work experience  at school. I
am in year 10 and at Cannon slade school and am currently studying for my
GCSEs. I came across your website and I thought that it was interesting, and I
think that working  you would help me in
my future career. I am interested in photography and was wondering if you had anything
for me in this area.


 I hope you will
consider this and contact me with any further information you may have. 

Thank you for your time and consideration. 


Chelsea Barton

Holly S

Seems the recession isn't entirely putting off celeb b2c projects. Will be interesting to see how this does and if other one-man-brands follow suit online.

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