Barely Political’s Obama Girl (which NNN acquired) is still the company’s biggest traffic generator, but other properties like Fast Lane Daily have built up significant audiences and communities. The company said 11 of its networks get more than 1 million views per month, and that across all its networks it has nearly 400,000 subscribers.
Newly appointed NNN CEO Lance Podell said in a phone interview that since joining three months ago, he has spearheaded an effort to bring the Next New Networks brand to the fore, rather than working to develop each property’s brand within its niche. That’s a reversal from the early days of the company, but it’s a reality when it comes to selling advertising. NNN attracted advertisers such as Cotton, Starburst, Unilever, Universal Pictures, Valvoline and Lions Gate Entertainment last year.
Podell, who previously worked in search marketing, rejected concerns about what tough times would mean for new media by saying advertisers will grow dissatisfied with expensive TV ads, just like they moved away from cost-per-thousand priced ads to cost-per-click during the last tech downturn. “Now that we’ve got the reach story of how many views, we’re a key part of your media buy,” he said.