The desperate bid to rack up sales over the holiday season helped turn out a decent enough fourth quarter of 2008 for online advertising. Sure ads were down drastically from 2007, but it wasn’t quite as bad compared to the first three quarter of 2008, reports PubMatic, a Palo Alto, Calif.-based startup that sells ad-optimization products.
The trillion-dollar question is: Was this a bottom or was it a momentary lull in hostilities brought on by a widening credit crunch? Some analysts think that this might be a blip and that most large Internet companies — such as Amazon, Yahoo, EBAY — are going to see big declines in their revenue, though no such problems are being predicted for Google.
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