Blog Post

Google Video’s Long Goodbye

Google Video‘s sad saga has nearly come to an end. But Google (s GOOG) for some reason still hasn’t completely pulled the plug. Amidst a slew of product cuts on Wednesday, the company said the service would stop accepting video uploads “in a few months.”

An FAQ is here — though it doesn’t answer the question of when, precisely, this will happen. But Google isn’t shutting the site down; all existing uploads will remain online indefinitely.

Of course, Google still has other places to upload your video, like Picasa, and that little site called YouTube. But unlike Google Video, those services have tight upload limits. Still, it’s not like Google Video actually worked much of the time. Users have long complained of reliability problems that got so bad the service was barely usable.

Since Google’s acquisition of YouTube in 2006, Google Video has been redundant at best. In this version of the fairytale, the step-child was the darling rather than the natural born.

However, Google Video is still ostensibly Google’s video search arm, though it had started out as a would-be premium content site. It discontinued paid rentals and purchases in August 2007.

6 Responses to “Google Video’s Long Goodbye”

  1. Hi,

    It looks like Google is treating Youtube on its search-engine (80% market-share) in the same way everyone else feared Microsoft would act with Internet Explorer in the 90’s -but because it’s the “benevolent” Google no one’s really standing up against the new goliath.

    Kind regards,

    Shakir Razak

  2. So what is next for Google Video, the video search engine? Search for “family guy” or “lost” on Google Video, and you still just get a bunch of YouTube clips (with some Metacafe tossed in for good measure). Why aren’t they indexing the “Video Web”?

    • Yeah, they could definitely step up the variety, and make it easier to discover off-network content. I met with Veoh yesterday and was impressed to see how tightly they are incorporating other people’s content embeds on their site. Seems like they are making the video search/discovery play now. But even after all this, you can’t deny Google STILL has time to get video discovery right, given its standing.