Sony Ericsson Pushes Content Sales Through Kiosks


In an attempt to drive more content sales on its handsets, mobile phone maker Sony (NYSE: SNE) Ericsson (NSDQ: ERIC) has launched a new service that lets consumers in Asia download movies, TV series, games and music from kiosks in its retail stores. According to CNET Asia, the new service is part of a licensing partnership with Sony Pictures Entertainment, and will initially offer 23,000 DRM-free songs, 30 movie titles, four TV series and 25 games. The in-store PlayNow kiosks will let consumers plug in their SE phones, browse for content, download it to their handsets and pay for it. Movies available the same day as DVD releases are priced at $24.99 Singapore dollars ($18.40); TV series and music tracks cost $2.99 Singapore dollars each ($2.20). Music albums start at $19.99 Singapore dollars ($14.72).

Sony Ericsson



These kind of initatiaves could have started before, but I think such a disruptive experience is unlikely to succcess with the growing connectivity. Furthermore, storing information locally in your device (even just to enjoy the content) is also against the trend of just downloading what you need, and even better if it's just streaming.


what about apple? how much do their itunes cost on the iphone and how much is downloading a movie on their phones? or do they have it? sony isn't the only one


Yet another soon to be Sony failure… $18.40 for a tiny phone movie?

Sony would be smarter to make a deal with Phone providers so that users aren't charged for browsing the "Sony Store". Cell phone kiosks are a ridiculous idea.

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