Online activity has always been a source of concern for those of us who spend a lot of time on the web due to privacy concerns. We’ve gotten used to the notion of those little cookies that track where we go on the web and how often we go there. Marketing firms have long been watching our web habits to leverage that information in any way they can and we have all but forgotten we are being watched the whole time we are on the web.
Stacey at GigaOM has pointed out that the next privacy battlefield is going to be the mobile phone. She rightly indicates that marketing firms are already jockeying to mine the information that is gleaned from all of us who surf the web regularly on our mobile phones. This becomes particularly concerning when you realize that the carriers have all of this information about our web habits that can be sold to the highest bidder.
While mobile advertising should be a concern for all of us it’s particularly frightening when you consider that mobile phones also add a privacy-busting layer of information about our habits. Most mobile phones today have GPS capabilities which means that mobile marketers can also tap into the information related to where you go and how often. That’s just plain scary and we can only hope that legislators step in to limit who can get their grubby hands on our information.