Mobile Content Bits: The $399 Palm Pre; Babelgum On Vodafone; Bluetooth Ads In LA Malls

image$399 Palm (NSDQ: PALM) Pre: The rumor about a $399 price point for Palm Pre has been…let’s say “supported” rather than confirmed. Apparently Palm and Sprint (NYSE: S) are considering either $399 or $499 for the handset without a contract, and $149 or $199 for the handset with a contract reports UnwiredView. Mobile Review also puts the initial production run for the third quarter at 200,000 units, with the “the expectation that a very positive reception of the handset, combined with the shortages will fuel the demand as production volumes increase”. I think this would be a bad idea — the Palm Pre is competitive now, that doesn’t mean it will be competitive at the end of the year.

Babelgum video on Vodafone: Web TV service Babelgum has teamed with Vodafone (NYSE: VOD) UK for a 6-month trial of its mobile service which will let users watch video over Wi-Fi and 3G connections. The service requires a downloadable client, and the company is interested in producing its own content, apparently through film contests reports NewTeeVee.

Bluetooth Ads in LA Malls: Retail center owner Macerich has launched Intera’s AzureMayan Bluetooth Proximity Marketing network at five Macerich regional shopping centers in the greater Los Angeles area. The Bluetooth Zones will be located near food courts, cinema box offices, lobbies and other strategic locations and will send offers and promotions including video, audio, images, applications and text. Intera says it is “100 percent opt-in”, I’m not sure whether that includes the notification requests.


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